A Channel 4 campaign has fallen foul of non-consensually sexualising bus passengers. Then again — from phones to vape pens — the ad industry has form when it comes to sexualising everything.
But this is far from the only creepy ad campaign to be banned in recent years. Here are some of the worst offenders ….
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In JuneSpotify started a YouTube campaign showing a group of youngsters being menaced by a creepy faceless doll that rose from the dead and appeared without warning whenever they listened to Havana by Camila Cabello. The video, shot to resemble a horror movie trailer, was banned by the ASA after it was found to unjustifiably cause distress in the young children who watched it because Spotify failed to target it properly.
Lynx used to run into all sorts of trouble for its habit of implying that anyone who used its deodorant would instantly turn all women around them into sex slaves. Init had six separate adverts banned by the ASA. Also banned was a video ad in which the model Lucy Pinder ate an ice lolly on a beach in a sexually suggestive way, because they ran on sites that were not age restricted.
A woman walks down the stairs in her underwear, stroking the banister.
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She bites her lip, runs a finger down her cleavage and slowly pulls on a pair of tight jeans. She then proceeds to iron a shirt in slow motion, after being thrilled by its steam function.
She dresses, then her phone rings. After all that, this was an advert for a phone, albeit an advert that was banned by the ASA for objectifying women. The surprise is not that this advert caused offence because, of course, it did. The ad was pulled from slots before 11pm after it attracted more than 1, complaints, concerned about the overt sexuality, the irresponsibility of glamorising smoking and the lack of a health warning. No, the surprise is that the brand thought that it could get away with this in the first place.
Silly d. Whatever should we do with them, apart from imprison them for being genetically negligent guardians? From Naked Attraction to Lynx: the adverts banned for being too creepy.
Get off the bus … the offending Naked Attraction campaign. Stuart Heritage.
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